See Controversial J Cole “Lost Ones” Video That Could Only Air At Midnight

The Internet was abuzz Wednesday morning after rapper J. Cole announced the world premiere of the new video for his hit song “Lost Ones,” which tells the story of a young, unmarried couple dealing with an unplanned pregnancy.

The video, which debuted around midnight, was filmed in 2008 on the budget of $1, according to Cole. So far, “Lost Ones” has proven a hit with fans online, who praise the rapper for a no-frills, real-life approach to an issue many young people find themselves dealing with in life.

Warning the language is explicit.

Watch the video and tell us what you think:

What do you think?

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