First Look at “Oz The Great and Powerful” Poster

Follow the yellow-brick road … by hot-air balloon?

The first poster for “Oz the Great and Powerful,” Sam Raimi’s “Wizard of Oz” origin story, has arrived. The initial picture imagines a fantastical far-away land, filled with rolling green pastures, shiny emeralds and one gigantic tornado.

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The movie, which stars James Franco as the titular character, follows a small-time magician Oscar Diggs (Franco), who ends up being whisked away to the land of Oz. There, after encountering three witches — Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams) — he attempts to transform himself into a powerful wizard.