As women of color continue to break through beauty barriers, embrace their uniquely beautiful selves and celebrate their naturally curly, wavy and coily hair textures out loud, longtime hair care brand Design Essentials® is there to meet them every step of the way! As the salon brand known as “Your Partner in Style,”Design Essentials® will bring its Design Essentials® Natural line within reach to consumers at Sally Beauty Supply Stores nationwide. A highly acclaimed natural hair care line among naturalistas, including top natural hair bloggers Chary Jay, Kinky Curly Coily Me and Mahoganyknots to name a few, Design Essentials® Natural will make its Sally debut during Black History Month (February), honoring the diversity and beauty of women of color.
This retail debut marks the first time in the brand’s more than 20-year history when select Design Essentials® products will be made available to consumers outside the doors of salons. Manufactured by McBride Research Laboratories (MRL), Design Essentials® has been renowned for more than two decades as a global hair care brand comprised of premium salon-quality products.
“As an iconic brand with more than 20 years in the black hair care industry, we thought it would be fitting to have our natural products within reach of women who are embracing and making a statement through their natural beauty,” says Tracey Gibson, Director of Marketing for McBride Research Laboratories. “Throughout Black History, we’ve seen so many icons like Pam Grier, Angela Davis, Chaka Khan, and more recently, starlets like Chrisette Michele, Solange Knowles and Jill Scott showcase their natural beauty to the world. With the retail launch of Design Essentials® Natural, we are proud to give consumers access to our salon-quality products so that they too can bask in their natural glory.”