The donation will establish the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. The four-year undergraduate program aims to foster entrepreneurship and bridge entertainment, engineering, computer science, fine arts, graphic design, business and leadership training. The first class of 25 will be enrolled in the fall of 2014.
Classes will be taught by faculty at USC’s Thornton School of Music, Roski School of Fine Arts, Marshall School of Business and Viterbi School of Engineering, as well as “industry icons and innovators as visiting faculty and guest speakers,” according to USC’s statement.
Iovine and Dre, who called the program “a steppingstone to something,” told The New York Times that they came up with the idea when they were trying to find people to work for their then newly-created Beats company. There was a need for more talented employees, they said.
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