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There’s an ongoing war within urban culture. Confusion over what manhood is has plagued our cities, families and lives. The concept of a biblical man has been lost in our generation. Unfortunately, many churches struggle to provide its urban members, much less those beyond their walls, with a tangible definition of a real man.


ReachLife Ministries in partnership with Reach Records, Man Up is a new campaign, calling men in the hip-hop culture to true biblical manhood through repentance and faith in Christ. It is our call for men in urban culture to repent for their failure to become the men that God has created them to be and for believers to live as who they truly are in Christ.

Last year, this campaign included a Man Up CD, a movie, and curriculum. This year, we are adding a new element to the campaign – a two-day conference event!


The conference will consist of 3 General Sessions and 4 workshops – each covering one of the issues that we believe are the biggest needs to be addressed in manhood today. This will be an opportunity to take what has been heard from the album, seen from the movie, and learned from the curriculum, to an even higher level.


The conference will be held at the Thomas Humphrey Ballroom at the Georgia World Congress Center (GWCC) in Building B.


On Saturday night, April 14, 2012, Reach Records will host a free Man Up concert for all conference attendees. Last year, the Man Up concert series included six sold out Man Up! Concerts in various cities throughout the country.

This will be the final opportunity to see 116 performing all of the Man Up songs & others together in one night. You wont want to miss this!


Registration is now open and we are currently offering an EARLY BIRD DISCOUNT to all registrants before March 1, 2012. We also offer a group discount for groups of 10 or more.

To register, visit:

Conference Schedule

Friday, April 13, 2012

5:00pm – Registration Opens

7:00pm – Conference Begins

7:30pm – General Session #1 – What does it mean to Man Up?

9:00pm – Panel Discussion on Biblical Manhood

10:00pm – Late Night Concert Event

Saturday, April 14, 2012

8:00am – Conference Begins

8:30am – General Session #2 – Sexual Temptation

10:00am – Workshops – Authority & Responsibility

1:00pm – Workshops – Envy & Courage

3:30pm – General Session #3 – Repentance

7:00pm – Man Up Concert Finale


285 International Blvd NW

Atlanta, GA 30313

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